The brand focuses on wellness from their well curated variety of products in order to play their part on wellness for the new world. Below are a few pictures and video from my concepts that matched the brand identity.
A visual of when black people tell each other "I got you"
We've said that phrase so many times to each other and it almost comforting after hearing. You are reminded that you are not alone and that you have a support system. Even if it is for a short period of time, someone got you.
I DON'T OWN COPYRIGHTS TO MUSIC
IN THE POCKET is a series that will get you to experience what each artist goes through when they are in THAT moment while creating. The moment when everything stops and they can see beyond what we can normally see.
TALENT: SAKI - DJ
TALENT: MORUF - RAPPER
As a producer/art director on these projects, I assist the client in finding the language, visual style and putting a team together which leads to executing and launching their project.